To my fellow Copywriters or anyone who wants to earn money writing content.
This post describes a few things to keep in mind if you are considering a career in copywriting.
The first golden rule is "know thy audience." One way to do this is to build an avatar for each of the audiences that you write for. This is akin to building fictional characters with profiles. You can even give them names. You must first research the intended audience first.
One of the best ways to get started is to blog on social media sites and build an online presence--it's a great way to build relationships. Most copy is digital but I think it's best to learn the old school way, in other words the long way. You can use templates later.
Don't get hung up on the text. Images and infographics help engage readers. If you know how to make videos that's good too. Some experts agree that media converts more customers. There are a few good sites out there that allow you to download free images. One is pixabay.com and of course, there is flickr.com or www.royaltyfreeimages.com.
I recommend buying a good camera and taking your own photos. If you are using an image that is not from a free site you must provide the name of the person who took the photo.
Build a personal brand. Udemy.com is a great place to learn how to do this. Here you can learn copywriting skills online for low costs. Branding allows your work to be identified and remembered by clients. This involves the use of consistent colors, fonts, and even line and paragraph breaks. Even the photos I use for my website have consistent blue and orange colors...for the most part. Branding is like your signature.
Write quality blog comments. Posting on other's blogs helps build those relationships, and shows that you are a serious writer. I've been told that more people will notice your writing if you do this.
Use a key word planner. The most common is a tool from google, but there are other ones that are free. Key words allow readers to find your material easier--they drive traffic to your site, and help you rank with search engines.
Know the difference between features and benefits. Sean Kayne ( an instructor) advises that you forget the technology and write with pencil and paper. It can be done anywhere and you make fewer mistakes if technology isn't in the way. Features are a physical characteristic of something, and benefits are what it does for the customer. Appeal to the reader's emotions and you will convert more sales. Above all, your content must be engaging.
Write quality content. More isn't always better, in fact many copywriting instructors teach that clear and concise writing appeals more to readers, so skip the fluff and fancy words. A great way to make content easier to read is to use bullets and headings. Most online readers skim they don't read all of the print. Short and to the point is best.
These tips are only a few things to keep in mind when you get started. There are plenty of learning opportunities online if you already have strong writing skills. There are many blogs that provide writing tips as well. One good resource is by Strunk&White called The Elements of Style. This is a great little book that I recommend you read and keep on your book shelf.