You can't write for just anyone, so how do you get your content read? Check out the tips on the blog.
Many novice bloggers think that everybody's interested in what they write and post online. No... unfortunately that's not the case. There is so much competition for people's time, and readers want something quick and easy to read. If you go the longer route, you have to keep it interesting and to the point. If you offer content that is valuable, they may keep reading, and if you're lucky they will share it.
It's been shown that longer content gets shared more often. Surprised? I was too. The content must be broken up into sections with subheadings, bullets or numbered lists. It must be easy to read, and formatted so they can skip over things.
Who is your audience?
What is their age, their gender, their education? Are they business people or health enthusiasts?
How you can better engage your Audience:
* Research helps deliver some credibility to your blog. You can use googlescholar.com or pewresearch.org If you know your topic well, then most readers will find your content both inspiring and informative.
Doing a few of these things well will help ensure that your content is read and shared. Yes, it's hard to do all of these things on a regular basis. The most important takeaway is to add value to what you write and post...if you want people to like and share your content.