The term social media can be misleading. We may think of teenagers talking to each other or friends texting each other while in the same room. Social media is important for businesses too. Find out why.
I know, lots of you don't like to use social media. You may even think its for teenagers. It's important to find the best social media platform that fits your business goals. If you are selling things on Amazon, Twitter or Instagram might do fine. Instagram is popular right now. Pretty much everybody is using Instagram because it's easy and you can keep the messages short. Career type content would likely fit LinkedIn better than Twitter. Make use of LinkedIn if you are a start-up business.
No matter what business you're in, creating an online presence is a must. If you present content that is useful and shareable then your online presence will grow. Consumers today want information on any device of their choice. Remember that consumers control the market today.
Much research has shown that engagement with social media drives more traffic to websites. Hopefully that will lead to more conversions. If not, you still might have people spread the word about your business or your products in other ways. Consumers want information on every device now and they want it on their own time.
It's a good idea to have a strong online profile. It's best to create the same message, profiles, and headlines for all your platforms. They shouldn't be too different from one platform to another. Join online communities, make comments and ask questions. All this helps you to build a stronger brand image. You can also show your human side and how you differ from others.
Your content should provide information and be positive. If you write interesting posts, you will drive traffic to your site. This is a great way to build engagement with readers. Don't post too much "salesy" type content or people will think you are spamming them. Many people think that longer posts won't get much traffic but evidence suggests otherwise. Longer posts are more likely to be shared if the content is useful to the reader and they end up sharing it.
Find out who the experts are in your field or niche and follow them on social media. You will learn a ton of information from them and who their mentors are. You can receive their newsletters filled with valuable tricks and tips. You don't have to be on all platforms but pick a couple and stick to regular posts. Many readers like to read and share stories on social.
Network and engage followers and you will be rewarded. Social media followings are important to your brand. Many of the people you follow will add to your own expertise because they often publish free content.