Marketing is a big topic in today's digital world. Trends change, but basic human nature doesn't change. The type of business you do may dictate the kind of marketing approach you use. See what you may have overlooked.
Many experts believe that you should develop a marketing plan. Personally, I have found that writing down goals is achieved quicker for some reason, even my daily to do lists. You can create specific goals for timelines. Make charts, and put them in a place you can see everyday.
Here Are A Few Tips To Consider:
What works best for your type of business depends on many factors. Don't forget to try something new if what you are doing isn't working. Do some research on pricing strategies, so that you know if your pricing is too high or too low.
Some people engage in social media marketing, but that's not enough. You need a human presence. Blogging is helpful, it certainly increased traffic on my websites. Give readers some value in your posts. I like writing "how to" posts. You might consider guest blogging, or have guest posts on your site.
Create newsletters, they give value to your website. The reader takes away something.
After you make contact, you can mail a brochure with a letter and business card. Peter Bowerman, Author of The Well-fed Writer, suggest that you always give a person two business cards. One may end up in another person's hands.
More About Blogging
I come from an academic background, so I had to make adjustments in my writing style. After blogging for two years, I discovered something valuable.
This summer I published a post that was emotionally charged, and it was something many people have experienced. Guess what? My readership increased almost overnight. I guess it's fair to say, emotionally charged content is good for your blog. As a copywriter, I have been taught that appealing to people's emotions is a valuable marketing tool. So always appeal to the reader's emotions.
You will hear many people out there giving advice about marketing. Different types of marketing work for different types of clients. Check what your competitors are doing. Most of all, keep an open mind.