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To my fellow Copywriters or anyone who wants to earn money writing content.
We live in a world with so many people. It's really important to get a grasp on communication skills in order for your business to survive. How good are your skills?
Ann Mehl is a business and career coach. She says that "Effective communication skills are the most important skills in life." Learn more about Anne
Experts have found that without these skills people remain mistrusting of each other. Distrust fuels conflict according to Social Psychologist Myers. He recommends keeping groups small and allowing each person to speak uninterrupted so they feel heard. You will gain more from your clients if you listen more than you talk.
As a fairly new business person myself, I have noticed that many business people struggle because they don't take time to understand basic communication skills. I know this sounds mean, but it's what I have seen, over and over again. Talking to clients is valuable. It's not just about following their requests.
I have worked in Health care for 30 years and much of this information is not news to me. The biggest conflicts come from lack of communication skills.
One thing I have tried to advocate for is the win win situation because this attitude fosters collaboration and increases trust with clients.
Clients are more likely to be collaborative with your efforts if they feel they can trust you. One way to do this is to allow them to talk without interruption, and turn off those filters. Even if you don't agree, don't be judgemental. Respect their views and needs.
This is difficult for copywriters because we are taught best practices, that we know may work, but the client doesn't know this. Help them with their ideas, brainstorm with them. Including them will be the win win situation everyone wants.
One of the most important things in communication is including the element called writing. If it's not written down, it didn't happen, and you will pay the price. The written word is very important. You can return to it later if there are any issues in communication. It serves as a permanent record for both parties.
Good business practices include emails of any changes to a project, and certainly up front before you even work on a project. Please don't make this one mistake.
If they don't want to email you, walk away from the project, you will have nothing but problems with that person. It happened to me. To avoid future issues I have noted on my contact list that email is essential at least in the beginning of working with somebody new. Don't worry, it's standard business practice!
As a copywriter I have been taught to ask good questions, and that helps form the basis of good communication skills. It amazes me that many clients don't like answering too many questions, they think you should have a crystal ball, but nobody has. Of course they need to be the right questions and that is why I have a list. One good question is, what do you want most right now? It's really up to you to get the right information from them.
Remember those things we didn't like as kids? They are called rules of engagement, yes they still need to exist with your business. One way to do this is with a small contract that your client agrees to. Yes many clients hate this too, but it really does help with establishing boundaries for both parties. I am not saying that the rules can't change, and often they do.
I think it's good practice for copywriters to make suggestions based on good practices, but you can't force the client to make that decision. Sometimes you just have to let it go. All you can do is to explain why it isn't a good idea, and make better suggestions. Show them examples of great copy that work. It doesn't have to be yours.
Great communication will help you and your clients get the most out of your relationship. It's simply a return on your investment.
Content writing and general writing tips are shared in this blog. Please feel free to share your own experiences in the comments section.
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This website was created and written by Debbie L. Belair, copy write © 2020. Inspiration Copywriting & Editing Services, Kelowna, BC. Images not specified are from Pexels.com.