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To my fellow Copywriters or anyone who wants to earn money writing content.
If your business isn't on social media, then you are missing out on traffic and engagement opportunities. Here are a few quick guidelines.
Post by Debbie L. Belair
I am sure you've heard that social media helps business. It's because it's the new "word of mouth for anyone selling a service or product. You don't have to do cold calls anymore, or at least not so many. It's also a free way to send your audience content that will give your business more authority.
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Social media channels allow you to interact with prospects before selling them anything. If they like what they see, they will share it with other viewers. But, you must have useful and valuable content to share first. People will read something that has value for them. If you do this you will gradually become more credible and trustworthy in your field.
First thing to consider is listening to your potential audience first. Listen on as many platforms as you think your audience may be on. If you go where your customers are, you can monitor the types of conversations they are having around certain challenges.
Pick one main message. Find out what challenges your viewers have and focus on a pain point that you can fix. In social media you can be a thought leader and share your voice real time.
This starts with a great image or video and has written content below it. Your headline is the most important thing that attracts viewers. Just make sure the content reflects what the headline claims. Your content must be believable.
Other great ways to participate in social media is to share content and comment on other people's posts. I have found that my follows increase when I join in other's conversations. Just be respectful and helpful. Other writers of content love to have comments and likes.
Which platforms should you be On?
It depends on what you are selling, and where your target audience is. It's best to come up with a content plan on your calendar. Planting the seeds first will help you stay focused.
Yes, many people are using Facebook. Facebook has templates to create ads. If your audience is on Facebook, then it might be a good place to start. You can start with free ads then test which one has the most likes. Facebook will work best for you if you are selling consumer goods.
LinkedIn is mostly for business to business companies. The users tend to be very serious and highly educated. It's used for business to business connections.
Supposedly, Twitter is for serious people. I have found it harder to get people to read content on Twitter. Again, you have to find out who your audience will be. Be careful who you follow, and be picky about who follows you if you want to be a thought leader. Other users will notice who you follow.
Whatever platform you use make sure that you reach out to influencers in your field. Follow people who are successful. This will help others see you as serious about what you do. If you follow these people, you will find more information that will be useful to your audience.
Rules of Engagement
Finally, whatever platform you are using should have similar profiles in order to enhance your brand and help you stand out. If you post on a regular basis, more people will engage with your posts.
To sum up, make sure you are providing value in your posts and you post on a regular basis. Remember that social media is free advertising and use it wisely.
Content writing and general writing tips are shared in this blog. Please feel free to share your own experiences in the comments section.
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This website was created and written by Debbie L. Belair, copy write © 2020. Inspiration Copywriting & Editing Services, Kelowna, BC. Images not specified are from Pexels.com.