To my fellow Copywriters or anyone who wants to earn money writing content.
A nice little review of some online courses I took recently. Find out how you can write better headlines. Don't let the future of Blogging be doomed.
Why they're the most important part of your copy or Blog Post
It's the way to capture the reader's attention...if you want them to read the rest of your copy or Blog post. Your headline should sound like you are talking to one person, and not a mass audience. Create a persona to identify your target audience. Headlines are crucial for Blogs. This is a lesson I learned after almost a year of Blogging. It was why I wasn't getting enough traffic.
A strong headline Will...
A Headline should give the reader the impression that the message was created specifically for them. Imagine something you've read, and then you get the sense that this message was created for "me."
Don't use cliches, unless you rework them to your advantage. The best advice I have been given is to brain storm all the possible headlines and then pick the best one.
With the advent of video, it's going to be even harder to engage a reader now! Hopefully the art of writing won't be lost. Don't give up your writing for a bunch of crappy and cheap videos.