Why knowing your audience is important. This post presents a few tips that will go a long way to engage your readership. It's not intended for academic writing.
The advice I have been given is "don't make the mistake of trying to write for everybody." Many writers still do this. It's even more important if you are writing for business purposes.
Here are a few tips to remember before you begin to write
Many writers create Avatars of their readers well before they start writing. It's time-consuming, but readers will feel like you are talking directly to them on a personal level. It's always good to help your reader feel understood. Most blogs are written to resolve problems that readers have, so you have to appeal to their emotions.
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