Proof reading and editing are not the same thing. This post includes 5 strategies you should consider when editing a piece of content. Here are 5 simple but often overlooked elements to writing great copy.
It's still number one. Watch out for those spell checks sometimes they can give false underlines. If you spell a word that is a real word the spell check will miss it. The big thing is typos. One thing that helps me is making a list of the words I have trouble spelling and pin it near my desk. It saves time looking up the word each time you forget its spelling.
2) Voice and tone
You should always read your copy aloud to check for the sound of the voice and tone. If it isn't consistent all the way through you risk confusing your reader.
3) Always add Value
There are no better ways to serve your reader than adding value to what you write. In other words make sure that they take something away from what they read. This is one way to keep your readers coming back.
4) Grammar and sentence structure
Again reading aloud will allow you to find the tripping points in your writing. Then you tweak the areas that need changing or rewording. If you leave that job to the reader they may click off the page right away. Having said that... some readers will be more forgiving than others.
The idea is to give your reader the best possible experience. Adding headings and sub-headings
can make it easier on the eyes and the reader can decide whether or not to read the rest of the copy. In general people hate reading ads. If you add extra work for them they aren't likely to read the rest of the piece.
Pin this up near your writing desk. These simple 5 elements will make a difference between bad copy and good copy.