This post describes why titles are important, and how to hook your reader.
Don't use the first title that comes to Mind
Brainstorming possible titles is a good way to start, and then work with a working Title. Find key words in your content that will help describe what the content is about, and what the benefits are for the reader. Make a list of words that summarize the material.
Experts say that 5 to 10 words is good. According to Hubspot.com shorter titles are more likely to be shared. Others, think that long-tailed words are better for search engines. There is still some debate on this one.
Why are titles so important?
A good title ensures that the content that follows is worth your reader's time. The reader will identify quickly if the content will serve his/her needs. Titles help identify if the content will promoise something or solve a problem for the reader. Don't forget that good content has a better chance of being published.
A Great title will Be:
Important questions to ask yourself
Will the content improve the reader's life in any way? For example, will it offer new skills or offer hope to the reader? See http:www.thebalance.com/how- to -write a- book
Subtitles will make it easier for the reader to skim the material and tip them off to important points to come. They also give your copy a more polished uncluttered look. Remember that using white space makes the page look more professional.
In sum, titles should spark interest in the subject the reader is about to read. Will the content better the reader's life in some way?