Why You Should Have a Blog for Your Business
A Blog is a place where readers can find information about their problems. It usually has answers to some common issues about products or services. It's more than just words on a page. Intriguing ideas engage readers. In such a post the writer adds his/her insights to the topic. Many blog posts are curated content. This type of content uses other sources to add authority to their insights.
A business may use a blog to promote their products or services. Blogs are used to connect with potential customers. WordPress is the most popular platform used. Check out Wordpress.com.
The main purpose of a Blog is to drive more traffic to your website and to increase your authority. It usually contains images, info-graphics and links to connect to other people's websites. A blog can be written to promote your business or it can be written to communicate your ideas and seek other people's opinions. Blogs work best when the writer promotes comments. The blog will get more shares and follows. Many blogs are about an individual's passions or hobbies. "How to" information can attract lots of readers.
One way you can plan your content for search engines, is to use google key word planner. It's a great tool to help readers find your content. You can use Mozilla which has a free version.
Blogs help you connect with other readers about important and informative content. The writer usually has chosen a niche related to specific questions, or problems that readers face. If the content is useful, then readers often share the article on various forms of social media. Links to learning to blog include: http://stepstostartablog.com/contact, writers.org. and WordPress.com.
Five skills that bloggers should have:
- be proficient in language
- be able to organize written material
- be able to edit their own work
- understand the reader
- know how to do research
The use of images makes the content more engaging for readers. The images should be appropriate to the content and should point to the sources at the bottom of the image or it's infringement of copy write. Don't forget to write a caption under each image.
There are several places where you can get free images. The best place is the public domain. See flickr.com for free images.
Info graphics are pictures turned into graphs instead of using boring text. There are some sites that allow you to use their images for commercial use. You can use flickr.com and pixabay.com. You can always look for images in the public domain.
It's still good to use an attribution for images. Stating where the image comes from is good ethical practice and it should keep you out of copy write infringement problems. It' probably best to use your own.
Links are websites that take you directly to the page. It's recommended that blogs contain at least three links per post. Links help direct more traffic to your site. Outbound links provide more information to your posts and inbound links are those sites that point readers to your site. Inbound links increase your authority and outbound links increase the traffic to your site.
Here is a useful link idea
A great resource is the Golden Rules of Blogging, by Robin Houghton.